Triplem Marketing Influencer

You are an influencer

What is an influencer?
An influencer is an individual who uses social media to express his opinion on a product or service to his followers.
His role is to give an honest opinion about the product or service, identifying as closely as possible with the consumers following him.

His mission:
The influencer must look after his community. It does not matter how many followers he has (because each brand has different interests). What is important is to be active on social media and have committed followers who like, comment on and share his posts.
He will then be assigned a product corresponding to his type of consumption by a brand. His job is then to learn how to use the product and to test it.
The next step is to form an opinion on the product and, if this is positive, to promote it on social media. He then has the task of filming or photographing himself using the product. He needs to communicate everything there is to know about the product and inspire his internet followers to buy it. His job is to focus attention on the product and make it attractive, at the same time as giving his genuine opinion as a consumer and not as a brand promoter!

Remuneration:
Remuneration depends on several points:
His popularity: Remuneration may vary according to the number of Internet users an influencer can reach. The duration of the product placement: Depending on whether the placement concerns a 24-hour story, or influencer has to post several photos and descriptions, or he has to add a link to his biography, the time of exposure of the product will differ and thus the remuneration may be different too. The brand: The choice of remuneration (salary, brand products or gift vouchers, etc.) is made by the brand itself and not by the Triplem Human Emotion agency. Each brand has its own remuneration policy.

Why become an influencer:

  • Benefit from a brand’s image and quality to raise your own credibility on social media
  • Demonstrate your passion by creating creative, polished content and learning to be flexible in line with the brand’s aspirations
  • Earn the trust of a brand and become its ambassador Receive remuneration in return for each product placement in the form of a salary, branded products or other benefits
  • Gain independence by working where and when you want Remain true to yourself at the same time as inspiring others in a natural way

 Why use Triplem Human Emotion?

  • We will only propose jobs that correspond to your profile
  • We will draw up contracts between you and the agency to guarantee you a quality mission
  • We will coordinate the mission between you and the brand
  • We are there to listen to you and support you every step of the way
  • We offer you follow-up and advice adapted to you and your mission

 

You are a brand

What is an influencer?
An influencer is an individual who uses social media to express his opinion on a product or service to his followers.
His role is to give an honest opinion about the product or service, identifying as closely as possible with the consumers following him.

Why choose a micro-influencer?
What determines the visibility of a post on social media is not the number of followers an influencer has but their degree of engagement.
The degree of engagement is the percentage of active followers that an influencer has, i.e. the number of followers who like, comment on and share their posts.
The more followers an influencer has, the less active they are. The more followers an influencer has, the less active they are. This paradox can be explained by the fact that people feel they have less and less in common with the influencer and have the feeling that the influencer is becoming a “product placement machine”. Thus they lose their authenticity and one wonders if they are not just doing it for the money. Moreover, macro-influencers have a lifestyle that is too far away from that of their followers. People no longer identify with them as closely as they do with micro-influencers who look more like them. This is why a micro-influencer (someone who has between 1000 and 10000 followers) will guarantee a much more homogeneous and therefore more targeted community, for example living only in Switzerland.

How to remunerate an influencer?
You decide!
Each brand is free to choose how to remunerate its influencers in its own way, for example with a salary, by offering them brand products or through other benefits such as discounts. The more attractive the remuneration, the more motivated the influencers will be to work on your behalf. Remuneration may be based on the level of commitment or the duration of the product placement but also on the trust built up with the influencer.
Triplem Human Emotion will be able to give you guidance where you need advice on the appropriate remuneration to be paid.

Why choose influence marketing?

  • Increasing visibility at a minimal cost
  • Targeting your customers and guaranteeing maximum results
  • Discovering a new way for becoming better known
  • Controlling the feedback and opinions of your target customers
  • Creating a snowball effect by quickly making an impact

 
Why use Triplem Human Emotion?

  • We only propose well qualified and trustworthy influencers, based on the analysis and personal interviews conducted by our agency
  • We save you time by finding exactly the right person for you
  • We pass on your values to them
  • We take care to follow their progress and act as an intermediary in all matters concerning them
  • We draw up contracts between the agency and the influencers
  • If the influencer does not suit you, we guarantee to replace them immediately at no extra cost
  • We ensure that all influencers are fully transparent about the product placement statistics they submit to you (number of views, clicks on the site, etc.)
  • We help you analyse the results after each promotion. Create your vision of the promotion

 


Selection of booth staff, training and supervision at the SIHH in Geneva


Selection of personnel for promotion in Switzerland


Selection, training and supervision of reception staff and car explainers, Motor Show, Roadshow, Auto Zürich, 12 years old


Selection of permanent staff for product launch and promotions


Training on the reception of excellence for beauty care office assistants

 

Selection of personnel for product launches, promotions and events, 6 years

 

Selection, training and supervision of reception staff and car explainer, Motor Show, Roadshow, Auto Zürich, 14 years old


Personnel selection, training and coaching, logistics and product launches, festivals, promotions and events, 6 years


Provision and training of car explainers for the car show, 3 years


Training on the personalized reception of pharmacy assistants and pharmacists in French-speaking Switzerland, 3 years


Provision of brand promotion staff


In-house training for psychologists and Ambassadors, 5 years


Selection, training and supervision of reception staff and car explainers, management of the stand at the motor show, Roadshow, Auto Zürich, 13 years old


Internal events and trainings


Formation of the host team at Baselworld, 3 years


Inauguration of the Acquaforme Centre
Communication – Creation of the Clinic’s new identity


Temps Présent: how does Triplem Human Emotion staff inspire visitors to the car show?


Home at ” La Maison du Temps “, Geneva, luxury boutiques and events


Selection, training and supervision of reception staff and car explainers, Motor Show, Roadshow, Auto Zürich, 18 years old

Organization of the reception staff at the factory’s “Open Doors”.


Training for shop staff in French-speaking Switzerland, 4 years


Recruitment, training and supervision, planning of reception staff :
Inauguration of the Olympic House and the YOG 2020
Internal staff training